Startup

In one sentence

A bite-size financial literacy platform, co-founded and built from scratch as a working MVP, with three incubation offers received from Portuguese startup incubators.

What I did

Co-founded Puysel with my brother Khashayar Shojaei, who led content strategy and product direction. I designed and built the full technical stack independently — mobile app, backend, and database — taking the product from idea to a working MVP without an external development team.

The platform delivers financial literacy content in short, accessible formats, aimed at making personal finance approachable for people who find traditional financial education dry or inaccessible. Following the MVP, the startup received three formal incubation offers from Portuguese startup incubators.

Outcome

MVP built and functional. Three incubation offers received from Portuguese incubators. Pre-launch.