Portfolio
A selection of projects I've built, led, or contributed to.
Academic Research Paper
In one sentence Peer-reviewed research published in IEEE Access on integrating Large Language Models (LLMs) into recommender systems to address the cold-start problem and improve personalisation. What I did Extended my MSc thesis into a full research publication by conducting a systematic review of 55 studies (2018–2025) on LLM-enhanced recommender systems. Contributed to the problem […]
Academic and Teaching Work
In one sentence Part-time technical support and teaching role in the School of Computing at the University of Gloucestershire, covering Data Science, AI, and Web Development modules. What I did Delivered practical teaching sessions for both undergraduate and postgraduate students across three subject areas: Data Science, AI, and Web Development. Accumulated over 1,000 hours of […]
AI Training Contributor
Contributing to AI model training and evaluation projects for leading AI labs.
E-commerce Executive
In one sentence Full-time ecommerce executive at an established UK specialty coffee brand, maintaining and improving the Shopify technical layer. What I did Worked across the full Shopify stack — theme development, cart and checkout logic, subscription widgets, order emails, reviews infrastructure, analytics, and A/B testing. Most of the work was incremental: fixing things that […]
MSc Data Science
In one sentence A two-year postgraduate degree in data science, completed with Merit, with a dissertation on applying large language models to recommender systems. What I did Studied advanced machine learning, AI model development, and data engineering — working with real-world datasets across finance, biomedicine, and social media contexts. Built and evaluated predictive models, worked […]
SEO Specialist
In one sentence Freelance SEO contractor for two healthcare companies in 2021 — a medical aesthetics clinic in Istanbul and a women's health platform operating across the Middle East. What I did Delivered SEO work for two separate healthcare clients on a freelance basis, both operating in regulated, content-sensitive sectors where search visibility is a […]
Digital Marketing Agency
In one sentence A digital marketing agency co-founded in 2019, delivering web development, SEO, and branding services to small businesses. What I did Co-founded Vidolimo as a digital marketing agency serving small businesses that needed an online presence built from scratch or improved. My role covered the technical and delivery side — designing and building […]
E-commerce Engineer
In one sentence Full-time ecommerce engineer at a UK specialty coffee brand, responsible for the technical layer of a Shopify store — from theme development and custom apps to automation, integrations, and site reliability. What I did The role covers the full technical scope of the ecommerce operation, including Shopify development, custom app development, automation […]
Startup
In one sentence A bite-size financial literacy platform, co-founded and built from scratch as a working MVP, with three incubation offers received from Portuguese startup incubators. What I did Co-founded Puysel with my brother Khashayar Shojaei, who led content strategy and product direction. I designed and built the full technical stack independently — mobile app, […]
Ecopoetikon
In one sentence A bespoke web platform built for a University of Gloucestershire research project showcasing ecopoetry from around the world. What I did Built the Ecopoetikon website in collaboration with the project's research team — a group of academics and poets based at the University of Gloucestershire. The platform was designed as both a […]