E-commerce Executive | Ardeshir Shojaei

In one sentence

Full-time ecommerce executive at an established UK specialty coffee brand, maintaining and improving the Shopify technical layer.

What I did

Worked across the full Shopify stack — theme development, cart and checkout logic, subscription widgets, order emails, reviews infrastructure, analytics, and A/B testing. Most of the work was incremental: fixing things that were slightly broken, making things slightly faster, and leaving the codebase easier to maintain than I found it.

Outcome

Ongoing. Measurable uplift in subscription conversions from A/B testing. Cleaner analytics, improved performance, and a more maintainable codebase.